Next decision: what other software will Timex need to effectively manage its new blog? Images ContentRobot recommended that Timex take advantage of Flickr professional account. At $24.95 a year, it is a steal to store and manage a bunch of athlete and event photos. By storing them in a common place, bloggers will be able … Read More
Case Studies
Building the Timex Business Blog: The Blogging Platform
Next decision: what blogging platform would be best? Recently, ContentRobot performed a head-to-head test of 2 popular software options – WordPress and Drupal. Since Timex has its own servers, hosting either of these platforms is a viable choice (among others out there). In any case, these platforms are both open source and free – we … Read More
Building the Timex Business Blog: The Domain Name
One of the first considerations for our Timex Athlete blog was: what domain name would we use? The Current Domain Situation Timex already has its own servers and domain at www.timex.com. This is a good start because it is always preferable to have your own domain name for your business blog. Not only does it … Read More
Bazaarblog.com
Purpose: Bazaarblog is the company blog for Bazaarvoice. This Austin, TX-based company develops outsourced technology, services, analytics, and expertise to encourage and harness word of mouth marketing and bring it closer to a company’s brand and customer experience. The blog will allow Bazaarvoice to share ideas and thoughts with prospects, clients, partners, analysts, press and … Read More