Techorati published The State of the Blogosphere / 2008 yesterday. ContentRobot was lucky to get a preview of during at Richard Jalichandra’s keynote at BlogWorld Expo this past weekend.

Some highlights of the report:

Blogs are …

  • Blogs are pervasive and part of our daily lives
  • Blogs are a global phenomenon that has hit the mainstream
  • The numbers vary, but agree that blogs are here to stay
  • The lines between what is a blog and what is a mainstream media site become less clear
  • Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere

Who are the Bloggers?

  • Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog.
  • On average, bloggers use five different techniques to drive traffic to their blog, an average of seven publishing tools on their blog, and four distinct metrics for measuring success.
  • Blogging is having an incredibly positive impact on [blogger’s] lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction

Blogging for Profit …

  • Among those with advertising, the mean annual investment in their blog is $1,800
  • The mean annual revenue is $6,000 (with $75K+ in revenue for those with 100,000 or more unique visitors per month)

Brands Enter the Blogosphere …

  • Four in five bloggers post brand or product reviews, with 37% posting them frequently
  • 90% of bloggers say they post about the brands, music, movies and books that they love (or hate)
  • Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.

As a blog development company, ContentRobot continues to be excited about blogs and have been enjoying their continual evolution.