Podcasting has been put in the forefront of the news lately, with former Microsoft uber-blogger, Robert Scoble, jumping to PodTech.net.

What is Podcasting?

Adapted from Wikipedia’s definition:

Podcasting allows multimedia files (audio programs, music videos, etc.) to be distributed over the Internet via RSS or for playback on mobile devices and personal computers.

Podcasters’ web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.

Usually a podcast features one type of ‘show’, with new episodes released either sporadically or at planned intervals such as daily or weekly. In addition, there are podcast networks that feature multiple shows on the same feed.

“Podcasting” was coined in 2004, combining “iPod” and “broadcasting.” The name is a misnomer because podcasting doesn’t require an iPod and no over-the-air broadcasting is required, but it has maintained its prominence in the face of numerous alternatives.

What Are the Benefits of Podcasting

  • If you think your readers might benefit more from listening to your ideas rather than reading about them, you might consider delivering podcasts. Podcasting is great for on-the-go blog consumers who want to listen as they run or work out. Even desk jockeys who are working away and commuters on the road can take in what you have to say at the time of their choice.
  • Podcasting can be used a supplemental content source as an alternative way to reach your audience. For example, you can do a weekly podcast that summarizes what’s been happening at your company or industry. Think of it as a blog post inside a listening format.
  • It’s a great way to showcase an interview. This can help your viewers to understand the context and content of the conversation.

The Downside

  • Podcasts can take up a lot of bandwidth and server space (after a while).
  • They are not that lucrative. They may be costly to produce and monetanizing them with ads can be clunky (and annoying).

So if you have some things to say and you think it may be useful for your visitors to listen to podcasts rather than just reading whitepapers and case studies, check them out!