Purpose: Bite of the Best is a tasty new blog-powered website that offers commentary about the “best” products you can find in your grocery stores. A true family affair, Bonnie Tandy Leblang, a nationally recognized food writer – along with her sons – writes the content, while the Tandy sisters created the design. ContentRobot implemented their vision using the WordPress blog platform and related technologies.
Features: Each week, visitors can read a “featured bite” and registered users can get involved in the site by adding their two cents (via comments) and rating products they’ve tried. Especially fun, is that these users can enter a variety of contests to win free products, which includes food products and kitchen gadgets. Fans can follow the blog along in an RSS reader or a newsletter, which is delivered to their inboxes each Wednesday.
BOTB readers are treated to lively and entertaining writing. However, behind the scenes, ContentRobot customized many WordPress elements to make the site function. Among the enhancements, were optimizing the taxonomy so that the Tandys can easily categorize and showcase “bites” and marketplace items. Also, to keep the post’s design consistent, we employed WordPress’s custom fields to properly display the “factoids” or details of each product.
This site takes advantage of many external tools, such as:
Why It’s Successful: Bite of the Best is able to easily publish interesting content for its readers and provide a great place for food manufacturers to promote their products. The number of subscribers continues to rise on this new blog-powered website. Building on its success, BOTB continues to offer even more for its readers.
