Purpose: CopiaTECH never really had a finished internet presence, and they thought a blog-powered website would be a perfect way to show off their products, services, and expertise. With a design in hand, they sought out ContentRobot’s technical skills to bring their newly-branded website to life.
ContentRobot, which offered their vast technical and customization skills, also assisted CopiaTECH with its initial content conversion and carefully implemented search engine optimization (SEO) and tagging.
The site is now chock full of technical articles that help companies of all sizes to navigate through antispam, antivirus, employee monitoring, IT security, and related issues. And because it’s totally-blog driven, it provides an easy-to-use platform for CopiaTECH to publish up-to-date information in this ever-changing industry.
Features: ContentRobot adapted and streamlined a three-column WordPress theme that aimed to encourage readers to travel throughout the site. The home page includes several “feature” areas that provide immediate interest to go and learn more. Blog pages highlight the company and its offerings, while the posts provide a way to show off in-depth articles and shorter thoughts alike.
Behind the scenes CopiaTECH takes advantage of several enhancements including:
Why It’s Successful: Due to the amount of information on the new website, it already projects a mature feel to it. With an abundance of interesting and informative articles and posts, the site proves that content is king. As such, the site is building a good readership and subsequent qualified leads for CopiaTECH. The next phase for them is to add more authors and continued good writing.
