Purpose: CoreConnex initially approached ContentRobot to assist them with adding a page to their difficult-to-update static website. While we were happy to help, we wanted to know more about what this Seattle-based technology company's online goals were.

As we discussed their business plans, we learned that CoreConnex was getting ready to promote a new software service. It became apparent that that they were was outgrowing their web presence - the time was ripe to re-launch them with a blog-powered website.

Features: ContentRobot developed a custom theme to illustrate the new CoreConnex brand and their offerings. The design and thoughtful navigation makes it easy to learn more and to get involved with the company, as it encourages visitors to signup to for newsletter and to interact on the blog.

The home page immediately showcases their three main products, Corelytics, ConnexIT, and CoreMobile. It's readily apparent what CoreConnex does and why you should do business with them. Visitors can launch a slideshow to see screenshots and benefits of each or click to product pages for additional information.

CoreConnex wanted to make sure that they could easily update the site. It's made possible because, quite simply, the WordPress platform provides access to everything (every page, post, image, videos, etc.). To further assist them, ContentRobot developed some custom applications:

• Site Membership - allow visitors to become members of the site. Free to join, the more information you provide CoreConnex, the more access to the site you get, including blog posts not written for the general public and additional documents in the resources area.
• Purchase Corelytics - Ready to purchase Corelytics? Fill out their secure form to begin.
• Partner Logos, Testimonial, and Quotes - CoreConnex can create partner, testimonial, and quote blog posts and each will be featured and rotated throughout the site.

Other goodies behind the scenes, include these plugins:

• SEO - All in One SEO Pack
• Metrics - Google XML Sitemaps and Download Counter
• Spam Control - Akismet and Simple Trackback Validation
• Backup - WP-DB-Backup

Why It's Successful: CoreConnex has embraced blogging as a way to help them build their brand and grow sales. Building the site on top of WordPress allows them to easily add content (including videos) and link out to sites like Technorati to help them promote themselves. They believe that their name is slowly becoming part of the collective consciousness in their industry and they are getting noticed on a global scale.

Visit CoreConnex.com