Purpose: Stephanie Agresta, aka Internet Geek Girl, had a cool domain name, but not a blog to match it. Using WordPress’s default theme (the ever-popular Kubrick), it just wasn’t enhancing her brand or exuding the personality she wanted.
To better highlight her expertise with online marketing, web 2.0, and social media strategies, ContentRobot developed a theme that complemented her business website, StephanieAgresta.com. By meshing the two sites (bopping between them is seamless), Stephanie is now able to show off her more introspective but sometimes playful side on her blog, while keeping a more serious and straightforward tone on her company site. This interesting balance allows her to express herself in her blog posts, as she teaches, informs, shares, and entertains.
Features: The blog makes it totally obvious how committed the Internet Geek Girl is to social networking. Notice in the right sidebar, the myriad of ways you can connect with the IGG: Twitter (a microblogging platform), MyBlogLog (promotes online communities), LinkedIn (professional networking site), and FaceBook (another place to meet).
Besides the social marketing aspect, the blog includes more standard blog features, including:
On the back-end, ContentRobot provided our technical skills and customization skills to implement:
Why It’s Successful: Stephanie wanted to create an online personality that paralleled her offline persona. It has become a place for the IGG to bring together people that she’s met and impart her vast knowledge along the way. By walking-the-walk in the web 2.0 world, Stephanie can share her experiences with her clients and prospects alike. And it certainly has helped fill her calendar – she’s a well-sought-after speaker for a variety of industry conferences.
Go see it at: http://www.internetgeekgirl.com