RSS (or Really Simple Syndication) feeds, provides the underlying power of blogs – and provides a wealth of marketing benefits.

Wikipedia defines RSS as:

A family of XML dialects for Web syndication used by (among other things) news websites and weblogs. The abbreviation is used to refer to the following standards:

  • Rich Site Summary (RSS 0.91)
  • RDF Site Summary (RSS 0.9 and 1.0)
  • Really Simple Syndication (RSS 2.0)


Businesses can advantage of RSS in the following ways:

1. Customize Your Feeds
By using the category capabilities within blogs, you can customize RSS feeds to easily target product informational feeds to meet customer needs and interests. Make sure that presentation, promotions, and timing are relevant, and you can fully leverage the existing offerings on your site.

2. Develop RSS-Only Promotions
To keep RSS subscribers and encourage new ones to sign up, you can develop special RSS-only promotions. Then track them with a service like Feedburner.

3. Develop “Premium” Content
Create highly targeted reports, ebooks, or newsletters/ezines that directly compliment the niche focus of your blog. Encourage readers to download or subscribe to them, and track those click-throughs or subscriptions.

Want to know more about RSS? Contact ContentRobot today.