So what tools and technologies make Web 2.0 possible? With a little bit of help from the Wikipedia, here are the terms and their definitions. Social software Social software enables people to collaborate through computer-mediated communication and to form online communities. It can encompass older media such as mailing lists and Usenet, but more recently […]
Web 1.0, built in the 1990s, is characterized as static web pages that were built and marketed by web professionals. Sites were found by typing in a domain name and hoping that a particular company had a site (hence the rise of domains such as pets.com). Web 1.5, created around 2000, brought dynamic sites and […]
Last Thursday, I listened to an interesting American Marketing Association (AMA) web seminar, Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts and RSS Feeds. This has got me thinking about the concept of Web 2.0. What is Web 2.0? I'll summarize what how the Wikipedia defines it: Web […]
Not blogging yet? Don't think you can? What's holding you back? Here are 3 myths to what might be blocking you ... and reasons why you should get blogging today. Myth # 1: Blogging Doesn't Provide Any Known Benefits Perhaps you don't realize how huge the benefits are, and how much they may outweigh any […]
A great post found at the devin + reams = dreams blog called "The Ease of Blogging." He was thinking about his own blogging experience and wondered why people blog. In his wisdom, he submitted the underlying principles of blogging, which he calls "The Ease (E’s) of Blogging": Educate Entertain Emote Engage Earn ContentRobot thinks […]
Syntagma interviewed Jason Calacanis of Weblogs, Inc. Q. What’s the single most effective monetization step for a blog network? A. Create world-class content every day for a year. Folks get one to three months into blogging and they’re like “I don’t have an audience.” Uhhh … well, it’s only been three months. If you’re going […]
There are alot of ways blogs can be evaluted for success, depending on your goals and objectives. Choose one or more and you'll be on your way. 1. Traffic Traffic, often tracked in a site statistics program, can include these measures: Unique Visitors - This is individual IP addresses that visit. Page Views - Total […]
Gallup suggests that blogs are catching on with web users and their online activities. Their latest poll, who surveyed 1,013 adults nationally, found that: 73% of Americans who use the Web 87% use email 72% check news and weather 52% shop 52% plan travel 28% use instant messaging 23% participate in online auctions 22% view […]