Blogging Strategies

Interesting thought on Seth Godin’s blog today: So what if your company’s blog only reaches a few dozen people a day. If they’re the right people, the payoff is obvious. While a bunch of traffic is nice, it’s the reach that is more important. Who will you blog for today?

Pew Internet & American Life Project today published its latest blogging report called Bloggers: A portrait of the internet’s new storytellers. In sum, the report says: The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world. A national phone survey of bloggers finds … Read More

Are you a blogger? Do you have your own blog or do you write one for your company? Why do you do it? Here are some of our favorites reasons, in no particular order. Some of them may inspire you to get blogging! It’s a vital part of marketing your business. To express yourself and … Read More

Why is blogging and other forms of new media becoming more and more popular? 1. We want to participate Generally, we’ve been led by the hand by “experts” and reporters who present us with the news and other knowledge – and we passively consumed what they said. Today, not only do we want the latest information given to us, but we … Read More

Found this gem post on the Scobelizer blog today: Kid says blogging better than firetrucks Earthlink held a “take your child to work day” last week and Staff Engineer Josh Kleinpeter wrote his experiences about when it was his turn to teach kids how to blog – after thinking that the tour of the firetruck … Read More

According to The Competitive Advantage Ezine, teens don’t talk, they blog. And while teens do shop and read online, their greatest use of the Web is communication. Instead of chatting on the phone for hours on end as their parents did, teens now frequent chat rooms and message boards that link them to Web sites … Read More