While many people build their blogs using the free versions of Blogger, WordPress, or Xanga, businesses who want to develop corporate blogs often find that they a need more robust platform.
Which Features Do You Need?
At the very least to run a corporate blog you should look for:
- Custom Design (beyond included, overused templates)
- Ability to Post in Multiple Ways (blog via email, phone, and external editors)
- Taxonomy or Category Development (makes navigation easier)
- Multiple Authoring (because there won’t be just one contributor)
- Adding Comments and Users (allow your audience to interact)
- Easy Image Upload and Management (whether you store your images on your server or on Flickr they should be easy to find and use)
- Blog Statistics Tools (how do you know if you are successful if you aren’t measuring it?)
- Syndication thru XML, RSS, Atom (allow your users to read you in the reader of their choice)
If your current platform isn’t cutting it or you are outgrowing it, contact ContentRobot today.