So you want to create a blog, but don’t know how to do it? Check out this basic roadmap to make it happen.
1. Strategize
Plan what you are going to do. This includes what topics will you cover, how you will position it (remember to stay on budget), and give it a good name. And don’t forget to install a good stats package so you can track your success.
2. Design
Put together the best blog design you can – if you can’t do it yourself, leave this area to the pros (like ContentRobot). The key is to make sure your blog is usable, the layout works, and the navigation is intuitive from the front page down to the detail pages.
3. Content
To easiest way to build success is to create lots of killer blog posts and perhaps have lots of great ideas in the wings. Do not blow all your best ideas all at once, but create a your posting schedule with care toward timing.
4. Links
By linking out generously, you will gain attention and your posts and blog will be more valuable for it. It position your blog as more relevant to your topic in the eyes of search engines. Also, remember to link to your own content. Don’t rehash information you have already covered, just link to it. It saves cluttering posts, increases page views and also increases those posts visibility in search.
5. Promotion
Once you have something worthy of promotion you need to start putting the word out. This includes putting your blog in your email and forum signatures, commenting on others’ blogs, forums and discussion lists. Be part of the conversation!
6. Publish
Get your writing out in the world and link back to your blog by guest posting on other blogs and writing for online and print magazines. By “giving” your articles away, more people will read your stuff and click through to find more.
7. Keep At It
It’s hard to know at what point you’ll feel successful, but be patient. Work through blogger’s block and stay passionate! When all else fails, read through this list again and keep going – the blogosphere will thank you.