Do you think about how you title your blog posts? If not, you should.
If you’ve ever picked up a book or magazine, you scan the titles for something interesting to read. Well, it’s the same with your blog post titles.
More than just an attention-grabbing tactic, good titles are important because:
Search Engines Results
Head over to your favorite search engine and you’ll notice among the listings that, more often than not, the title of the web page is very prominent. This gives the users little to go on (even if an excerpt or URL is included). An enticing title, then, will help you and stand out among the rest and get alot of search engine referral clicks.
RSS Feed Links
Similarly, titles can lure those who follow your blog news readers. However they read their feeds (from excerpts to full articles), it’s likely that the users scan the titles first for things of interest. The same is true when readers use other indexes and directories like Technorati, del.icio.us, digg, etc.
Your Loyal Readers
Good titles can impact the way your loyal readers interact with your blog. They’ll not only grab their attention, they’ll make them pause and take the time to read some of the content that you’ve poured your time and energy into.
Search Engine Optimization
One of the most powerful factors for getting good rankings in search engines are the words that you use in the title. This means making sure that the titles of your posts end up being within the “title tags” of your page.