The National Retail Federation will enhancing its Shop.org web presence by launching a retailer and vendor blog, developed with ContentRobot.

This association brings together executives from more than 500 leading retail brands to receive and participate with their peers about a variety of common challenges such as:

  • Online marketing and merchandising
  • Site usability
  • Multichannel integration
  • Online and multichannel shopping consumer trends

The blog will allow its readers to:

  • Develop relationships with innovative executives from leading retail brands
  • Exchange information with and collect “lessons learned” from industry peers who have faced similar challenges
  • Get objective information about new methods, technologies and strategies being used by other industry participants

ContentRobot is excited to partner with Shop.org … look for the blog this fall.