Should your company be blogging, or not? Of course! Before you jump in, remember that using a blog as a medium of expression requires a certain level of commitment. Companies should take a good look at whether they can approach blogging seriously enough so that they can avoid disappointing their customers (new and old alike). […]

The December 12, 2005 issue of BusinessWeek featured an article called "The MySpace Generation" which talks about American teens and how they use the online space. NewWeeks says: They live online. They buy online. They play online. Their power is growing. Teens and twentysomethings are the first group to grow up fully wired and technologically […]

Want to start that external corporate blog but don't know where to start? Try these 10 starting tips: 1. Read your news via RSS feeds Learn how feeds can affect how and what you blog about. By establishing a blog, a lot of your readers will never actually visit your site and read about you […]

Give the gift of blogging this holiday. Learn how to blog from these great books from Barnes and Noble. Special note: even more are coming in 2006! Developing Feeds with RSS and Atom: Developer's Guide to Syndicating News and Blogs * * * * * * * * * * * * * * * […]

Pop-Up Blog: a short term blog. According to Clickz, this new term has been coined by ElectricArtists. Pop-Up blogs are created with a clear lifespan set before it is launched. They pop up and fade away, and their brief life spans correspond with an event, product launch, or other time-sensitive cause.

We recently read a great quote in November 2005's EContent magazine. The flurry of activity and excitement around content creation and collaboration tools, as well as social software "is positive proof that people are the killer app." ~ Jerry Michalski, Socialtext ContentRobot agrees with Jerry and sees blogs as a way for people to really […]

While business blogging has become the trademark of forward-thinking companies, you need to establish some best practices to derive the benefits it has to offer. Know What You’re Doing. Senior management and the legal department should be educated about what blogs are and how they might affect business. Reinforce the Company’s Core Values. Make sure […]

The Guidewire / iUpload study we recently wrote about indicated that 42% of respondents said "one of the largest barrier to success was maintaining enthusism for the blog project." ContentRobot believes that to keep the project going and to properly nurture your business blog, you should create goals for writing posts and responding to comments. […]