Pop-Up Blog: a short term blog.
According to Clickz, this new term has been coined by ElectricArtists.
Pop-Up blogs are created with a clear lifespan set before it is launched. They pop up and fade away, and their brief life spans correspond with an event, product launch, or other time-sensitive cause.
Advantages of Pop-Up Blogs
- Lower commitment required in terms of the project and the budget.
- Contributors can more easily commit to more. frequent posting and are less likely to burn out.
- The immediacy creates energy and focus.
- It spurs discussion and community by because of its interactive nature.
For an example of a pop-up blog, check out what Electronic Arts’ created for cable network A&E‘s Inked series.
ContentRobot thinks this is a great idea, a perfect way for corporations to “test the waters” and promote its passion for a product, event, etc. without a big time commitment. We can help, so contact us.