Should your company be blogging, or not? Of course!
Before you jump in, remember that using a blog as a medium of expression requires a certain level of commitment.
Companies should take a good look at whether they can approach blogging seriously enough so that they can avoid disappointing their customers (new and old alike). The risk and reward is still based on attracting and satisfying a targeted readership.
You can succeed if you stay away from old habits, by talking to and with your audience, and give your readers something worth coming back for.
Ask yourself these questions:
- Do you have a point?
- Will people care?
- Can you keep it going?
If you can engage people in meaningful dialogue about your company and your products and services, you are ready to start (and continue) blogging. Contact us to start your blog today.