Blogging Strategies

Yesterday, ContentRobot participated in a webcast that featured Seth Godin, a marketing guru and best-selling author of nine books, as he discussed his latest effort: How to Avoid the Meatball Sundae. He wants to encourage marketers to change their tactics to reap bigger rewards in the Internet Age. Background We are in the midst of … Read More

According to Wikipedia: The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May of 1999. This was quickly adopted as both a … Read More

ContentRobot has been attending the virtual tradeshow eComXpo this week. Today, we sat in on a discussion about business blogging, led by Ted Demopoulos, an early blog pioneer. Below we share some of the interesting comments he had on various topics surrounding blogging (noted some have been edited for clarity, grammar, and/or typos). What is … Read More

With the rise of blog and its popularity, occasionally A-listers would ask, “Where are all the women bloggers?” Looks like the answer is,” they’ve finally arrived.” According to a survey done by Synovate: … 80% of Americans know what a blog is, 50% regularly visit blogs, and 8% publish their own blog … more women … Read More

Steve Jobs announced the Apple iPhone at his 2007 Macworld keynote yesterday. It’s a remarkable innovation, and ContentRobot is salivating at the prospect of owning (and blogging from) this incredible device this summer. We were thinking about how getting this sweet gadget to market is like developing a successful blog. Consider …. The iPhone was … Read More

Happy New Year, everyone! We sincerely hope that the next 365 days are full of hope and joy. ContentRobot has learned so much from our clients and colleagues about blogging in 2006, and thought we’d share our resolutions for 2007: Make our blog posts more personal. We found that blogs are so much more interesting … Read More

Business 2.0 recently asked 50 of the brightest business minds how they do what they do offered advice for the year ahead. ContentRobot offers some ideas that we especially liked and show how they nicely apply to business blogging. Sergey Brin | Co-founder, Google | Succeed With Simplicity One of the beautiful things about blogs … Read More

Who is Reading Your Blog? The answer, unfortunately, is not everyone. However, you should think about exactly who you’d like to read your blog and how you might appeal to them. To build a targeted readship that makes sense for your blog, answer any and all of these types of questions: How old are they? … Read More