Yesterday, ContentRobot participated in a webcast that featured Seth Godin, a marketing guru and best-selling author of nine books, as he discussed his latest effort: How to Avoid the Meatball Sundae. He wants to encourage marketers to change their tactics to reap bigger rewards in the Internet Age. Background We are in the midst of […]
Are you still writing 2007 on your checks (if you are still writing them)? Even tho we are over two weeks into the new year, are you still struggling to say this is 2008? Now ... what does your blog's copyright date say? Scroll down to see your footer, do you see © Copyright 2007 […]
We wanted to take some time out to share some holiday cheer with our readers. Hope you enjoy this special season with your family and friends. Best wishes from the ContentRobot team! ~ Karen & Dana
According to Wikipedia: The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May of 1999. This was quickly adopted as both a […]
What do blogs do for small businesses that websites do not? Here are 10 benefits ... Give a personal face onto the brand. Allow you to position yourself as an expert, or trusted adviser, who strives to educate first and sell second. Provide fresh, focused content without the PR-speak. Steady content sets the table for […]
While we like to think blogging is pretty easy, you still have to wade through blog jargon, as well as knowing a bit about web technology. If you've been thrown to the wolves and know nothing about blogging, here are some terms you should familiarize yourself with as you learn about this new communications tool. […]
Business blogging has been around for a couple of years now, but it seems that the same concerns are still prevent among the corporate crowd. So, what continues to hold businesses back from blogging: Not knowing who will write for the blog (tip: find company evangelists who are passionate about your product and service and […]
In our last few posts we have gone back to basics, as our clients have been clamoring for better approaches to blogging. Today, ContentRobot offers some inspiration for generating ideas for your stories in hopes to create conversation and that all-important buzz. 1. State Your Beliefs What do you believe in? By telling these types […]