A great post found at the devin + reams = dreams blog called "The Ease of Blogging." He was thinking about his own blogging experience and wondered why people blog. In his wisdom, he submitted the underlying principles of blogging, which he calls "The Ease (E’s) of Blogging": Educate Entertain Emote Engage Earn ContentRobot thinks […]
Corporate blogging is not all about marketing, it's really about serving the customer. What corporations should realize that their bloggers are their customer service agents as well as their product evangelists. They are, after all, conversing with the public about your products (and services). What about potential customers? Instead of concentrating on "selling" them, communicate […]
ContentRobot has just finished a great read: Brand Hijack: Marketing Without Marketing by Alex Wipperfurth. brand hijack: consumer takeover (synonym). The consumer's act of commandeering a brand from the marketing professionals and driving its evolution. The Book's Premise: Let the marketplace take over. Stop clamoring for control and learn to be spontaneous. Be bold enough […]
Syntagma interviewed Jason Calacanis of Weblogs, Inc. Q. What’s the single most effective monetization step for a blog network? A. Create world-class content every day for a year. Folks get one to three months into blogging and they’re like “I don’t have an audience.” Uhhh … well, it’s only been three months. If you’re going […]
As a nod to Valentine’s Day, Karen offers the reasons she loves blogs and blogging. Blogging is primarily writing, and I enjoy the whole creative process (from research to words on the screen) while crafting useful posts. I can provide an exclusive point-of-view while sharing my thoughts and views that say: “I’m uniquely me, and […]
RSS (or Really Simple Syndication) feeds, provides the underlying power of blogs - and provides a wealth of marketing benefits. Wikipedia defines RSS as: A family of XML dialects for Web syndication used by (among other things) news websites and weblogs. The abbreviation is used to refer to the following standards: Rich Site Summary (RSS […]
There are alot of ways blogs can be evaluted for success, depending on your goals and objectives. Choose one or more and you'll be on your way. 1. Traffic Traffic, often tracked in a site statistics program, can include these measures: Unique Visitors - This is individual IP addresses that visit. Page Views - Total […]
Jeremiah Owyang is compiling a list of business blogging best practices (70 to date). We'd like to highlight 25 of our favorites. 2. Understand and be able to articulate that “consumers trust other consumer opinions over all others.” 3. Understand that a conversation about your market will occur regardless if you participate or not. 8. […]