Corporate blogging is not all about marketing, it’s really about serving the customer.
What corporations should realize that their bloggers are their customer service agents as well as their product evangelists. They are, after all, conversing with the public about your products (and services).
What about potential customers? Instead of concentrating on “selling” them, communicate with them instead. Because if they are talking with you, they are already customers, whether or not your product is in their hands.
To truly serve them you must converse. What a better way to do that is in your corporate blogs. Keep writing and responding and keep those costumer converstations going!