This is the final post in our series about building the Timex athlete blog. Today we want to focus on the blog's design. Business blogs should strive to have their own look-and-feel, yet they should be obviously branded (with the company logo, colors, etc.) and integrated into the rest of the company's marketing materials. For […]

Today we step back from the actual blog building and concentrate on developing a Blogging Policy Document for Timex's athlete blog. ContentRobot discusssed the importance of developing such policies in a previous post. While, we won't reveal its actual contents here, we'll share some of the thought behind creating the policies. Open Communication Company management […]

Now that a lot of the technical groundwork has been laid, it's time to focus on the content. What topics will the Timex blog cover? What will be important to the readers? Since the blog is all about the Timex-sponsored athletes, what kinds of content should be included? The Taxonomy The taxonomy is basically a […]

Next decision: what other software will Timex need to effectively manage its new blog? Images ContentRobot recommended that Timex take advantage of Flickr professional account. At $24.95 a year, it is a steal to store and manage a bunch of athlete and event photos. By storing them in a common place, bloggers will be able […]

Next decision: what blogging platform would be best? Recently, ContentRobot performed a head-to-head test of 2 popular software options - WordPress and Drupal. Since Timex has its own servers, hosting either of these platforms is a viable choice (among others out there). In any case, these platforms are both open source and free - we […]