Building the Timex Business Blog: The Design

Blog Development, Case Studies, Timex

This is the final post in our series about building the Timex athlete blog. Today we want to focus on the blog’s design. Business blogs should strive to have their own look-and-feel, yet they should be obviously branded (with the company logo, colors, etc.) and integrated into the rest of the company’s marketing materials. For … Read More

Building the Timex Business Blog: Blogging Policies

Blog Development, Case Studies, Timex

Today we step back from the actual blog building and concentrate on developing a Blogging Policy Document for Timex’s athlete blog. ContentRobot discusssed the importance of developing such policies in a previous post. While, we won’t reveal its actual contents here, we’ll share some of the thought behind creating the policies. Open Communication Company management … Read More