Not blogging yet? Don’t think you can? What’s holding you back? Here are 3 myths to what might be blocking you … and reasons why you should get blogging today.
Myth # 1: Blogging Doesn’t Provide Any Known Benefits
Perhaps you don’t realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.
Are you looking for a bigger audience for your web site or attracting more attention from search engines? If you do it right, blogging can make it possible. Why? The structure of a blog, along with how they automatically generate content feeds, makes them the best food for your friendly neighborhood search engine spider.
Want visitors to come back to your site again and again? An informative blog that engages your audience can create a reader courtship, where over time, they can gauge if they like you as they get to know you. And remember that people buy from people who they like, hence, potentially shortening the sales cycle.
Blogs also personalize your brand. And from this “buzz” or “vibe” people are more apt to “buy into” what you are selling if your personality meshes with theirs.
Myth #2: Blogging is Hard
When you are busy, and who isn’t, it’s hard to add yet another task to your day. By establishing the right toolkit and technologies from the beginning, you’ll be left to just write blog posts.
While it’s not hard to establish your blog, it does does take time to nurture it. Stick with it before prematurely abandoning your project. It takes several months to even a year to establish a loyal readership. You’ll find, that over time, writing and feeding your blog will become natural and hopefully even fun.
Myth #3: You Can’t Write or You Don’t Have Writers
The best blogging comes from a personal, casual conversational tone. While you can skip the business jargon, you should pay attention to basic grammar rules, however.
It’s probably will be easier to find bloggers in your organization. Who are your biggest product evangelists? Find them and get them writing.
Finally, blog posts don’t always have to be long article-type entries, they can also be quick thoughts or observations. Your audience will be thrilled with a few paragraphs every day, as long as they’re informative and consistent.
In Sum
Hope we’ve busted some of these myths to get you blogging. And don’t forget you can always hire ContentRobot to help you to build and nurture your blog. Contact us today!