Does your website or blog function the way you think it does? What content on your site do your readers respond to? What makes them clicking inside for more information (or do whatever action you seek)?
With Google Website Optimizer, which is part of Google Adwords, you can find out. Those enrolled in the service can find out how which headlines, paragraphs of copy, and even images are encouraging visitors to “do what you want them to do.”
For example:
- Which headline leads more readers to click to a detail page: “Do You Need to Sharpen Your Selling Skills?” versus “Do Your Selling Skills Need a Boost?”
- Which gets more contact forms completed? Consider the effects of a “telephone” graphic versus an orange “contact us” text link.
Google Website Optimizer allows you to set up head-to-head tests such as these and track which instance is providing the most impact. The possibilities for testing are endless; and you are not limited to a single test on a page or even on a particular headline.
With the reporting tools, you can monitor which variations are getting the most clickthrus. Tests can be added, modified, and even paused to suit your needs.
How can WordPress blog owners benefit?
By installing the WordPress Plug-in For Google Website Optimizer, you can perform these types of content and graphic tests on your blog.
Want to Know More About It?
Our friends at Future Now (who are authorized consultants for this Google Website Optimizer program) have developed a variety of resources to help you learn how to benefit from this exciting new web tool.