Dave Taylor kicked off BlogWorld Expo’s Executive & Entrepreneur Day keynote earlier and discussed the “State of Blogging 
and Where It’s Heading.” Here are some of the highlights:
Blogging is ….
- Storytelling (core human need is to communicate)
- Biased, as nothing is objective
- All about giving communicators the freedom to experiment and try it out (free blogs especially do that and gives you permission to abandon if it isn’t working out)
- A communication channel with a global reach
- A bi-directional media
About Bloggers …
- Some don’t write for an audience, some do it for themselves (example: diaries, not unlike The Diary of Anne Frank, are personal)
- Gives people the ability to have a voice and be heard
- Are passionate and often willing to take chances
- Are journalists who are causing traditional media to lose editorial control
- Are their own media channel
The State of Blogging is …
- On the plus side: amazing, informative
- For the cynics: lame, idiotic, stupid, infuriating and drowning in spam
- In sum a wonderfully healthy, growing, and evolving phenomenon
- Blogging is more than blogs, but part of the social media revolution made up of little cultures
How to Join the Future
- Start by listening
- There are tons of tools at your disposal
- Join the party and hang out to determine where they are coming from and interject yourselves into “their” discussion
- Evangelize then .. stay relevant, communicate, participate, have a voice and use it
It was a great way to kick start the conference!