ContentRobot headed to our next session: How to Seduce Your Tribe and Create Raving Fans, which was lead by Deb Micek. She gave us some great tips:
- Myth: You need a million dollars to start your own company and spread the word.
- Tools & Technologies You Can Use: Twitter, MySpace, YouTube, LinkedIn, Ning, Reddit, and more
- 5 Channels: Blogs, podcasts, video, social networks, social filtering (ex: digg)
- It’s Not About the Tools: It’s about you because your consumers are in control of what they want from your business
- E3: Be Emotional or Entertaining or Engaging to connect
- Two Tribes: Professional (PCs vs Macs) and Personal (hobbies and interests)
- Tribal Seduction: People + Participation + Persuasion
- Tribal Marketing: People are tribal, business is personal
- What’s Your Story?: Provide lifetime client value for pre-qualified profit without selling
- CHARM: Cultivate attention, Hook emotion, Advance trust, Radiate desire, Motivate to Action
This was an enjoyable, even fun session. We really liked how “Coach Deb” encouraged us to twitter things and repeat key things to remember.