Here is Day Two’s recap of ContentRobot at BlogWorld Expo. Despite yesterday’s full day and all the socializing, we were a bit more rested and ready to take on the day.

The Morning Keynote
Friday opened with “The Future of New Media Publishing” with a discussion with Tech TV’s Leo LePorte and Six Apart’s Anil Dash. Anil discussed OpenID and Google’s OpenSocial API. Leo talked about global, cheap, easy, self-publishing that promotes 2-way communication and community building. Social networking (particularly with Facebook and Twitter) was definitely a theme for the conference.

The Sessions

1. Cult of Blogging
We got treated to another round of Leo Laporte for our first session (we are now even bigger fans because we found out that he uses our iWPhone plugin ). He was supposed to be flanked by a-listers Om Malik and Mike Arrington, both of whom did not show … that was extremely disappointing. But taking up the slack was Justine Ezarik of the (in)famous iJustineTV, who proved to be quite entertaining.

Anyway, we took away little nuggets such as:

  • infuse your personality into your posts
  • use Twitter / social tools to shape your online persona as well as to connect with your inner circle to expand outward
  • learn how to add audio / video to your blogs for maximum impact

2. Widgets Everywhere
Eric Olsen of Blog Critics, who talked about adding widgets to your blog, lead this session. These little applications are readily found and can help you add value to your site.

3. What Web 10.0 Might Look Like
This was a great way to end the conference sessions – and was a ContentRobot fave! Futurist Tom Frey of the DaVinci Institute discussed trends in the next 40 years or so.

Some of the cool things:

  • The next big technology to end is “wires” and the emergence of WiMAX
  • The concept of “hyperlocalism” where you are linked in without being out of touch or out of options
  • We will become more of a verbal society as reading literacy becomes less revered
  • The rise of the Techno-Nation state, whose economies are shared by common knowledges
  • Education will be controlled by self-policing associations who are responsible for teaching people what they need to know to be successful
  • The Empire of One allows individuals to outsource their lives, yet have a far global reach

    • Wrapping Up
    We walked the conference floor again and talked to the remaining vendors we didn’t get to yesterday (post coming soon). With our heads full of new ideas and our bodies worn out, we decided to skip the evening keynote (no offense, Marc Cuban) and call the conference a success.

    You can also read more of our Day One adventures here.