Newt is in the discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. He realized that one of the best ways to do that is to encourage his clients to launch business blogs.
Taking it a step further, Newt then realized what ContentRobot already know: “why not build an entire website on top of a a blog platform?” Now businesses could easily publish content on feature-rich websites. Even those niche companies, such as a regional roofer, could take full advantage of blog-powered websites.
Go see Newt’s terrific article: Five Essential Reasons to Launch a Blog-Based Website Right Now