Web 1.0, built in the 1990s, is characterized as static web pages that were built and marketed by web professionals. Sites were found by typing in a domain name and hoping that a particular company had a site (hence the rise of domains such as pets.com). Web 1.5, created around 2000, brought dynamic sites and […]
Last Thursday, I listened to an interesting American Marketing Association (AMA) web seminar, Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts and RSS Feeds. This has got me thinking about the concept of Web 2.0. What is Web 2.0? I'll summarize what how the Wikipedia defines it: Web […]
Not blogging yet? Don't think you can? What's holding you back? Here are 3 myths to what might be blocking you ... and reasons why you should get blogging today. Myth # 1: Blogging Doesn't Provide Any Known Benefits Perhaps you don't realize how huge the benefits are, and how much they may outweigh any […]
Design can add tremendous value to a blog, as a compelling design can make a huge impact on your bottom line. Remember design is not just about making things pretty - it's about making things work to their best ability. But what is the process a designer goes through to create a great blog look? […]
Have you ever been panicked or feel desperate that you have nothing to post on your blog and you think you've run out of ideas? Here comes the guilt or even fear. But should you post just anything so you've got something new up there? Don't do it. Because a bad posting is always there, […]
A great post found at the devin + reams = dreams blog called "The Ease of Blogging." He was thinking about his own blogging experience and wondered why people blog. In his wisdom, he submitted the underlying principles of blogging, which he calls "The Ease (E’s) of Blogging": Educate Entertain Emote Engage Earn ContentRobot thinks […]
Corporate blogging is not all about marketing, it's really about serving the customer. What corporations should realize that their bloggers are their customer service agents as well as their product evangelists. They are, after all, conversing with the public about your products (and services). What about potential customers? Instead of concentrating on "selling" them, communicate […]
Syntagma interviewed Jason Calacanis of Weblogs, Inc. Q. What’s the single most effective monetization step for a blog network? A. Create world-class content every day for a year. Folks get one to three months into blogging and they’re like “I don’t have an audience.” Uhhh … well, it’s only been three months. If you’re going […]