As with every business decision, one needs to decide whether a blog is worth its time and resources. With that in mind, corporations shouldn't blog if ... 1. The Blog Is One-sided It has to be a two-way message systemt to be effective. Worried about negative comments? You can hide and not blog, or respond […]

What the buzz on blogging these days? Here's what we think is hot for 2006. 1. Blogging is Here to Stay Blogging will no longer be viewed as a novelty and will create less of a buzz as it did two years ago. Despite a levelling off of excitement, it will continue to become a […]

Here are some tips for getting your creative juices going: Take it in Pieces Break the job into manageable pieces and do the easy stuff first. By building momentum and confidence, your progress can be a motivation. Take a Break Don't feel compelling to sit their hour after non-productive hour. Talk to someone, get some […]

Thanks to Problogger, we found an interesting argument brewing between blogs and websites. Simon Dumenco at AdAge wrote an article called "A Blogger is Just a Writer with a Cooler Name" that argues that blogs are just websites and that is too much focus on them. He says ... And it occurred to me that […]

Blogging should be a great experience for those people and companies. Be passionate about what you write about and be sincere about really wanting to connect and converse with your audience. What else do you need to be successful? Be Lucky You can work hard and have more talent than other bloggers, but luck does […]

You already know that little planning goes a long way. Before making the leap into blogging, ponder these: 1. Indentify Your Strengths What do you do best, bring that to the blog. Whether you are the manager, or the creative, or the techy, each can bring something great to the table. Whatever the talent, make […]

Hopefully what you write about in your blog is something you believe about with a whole lot of passion. But what happens if you aren't passionate about the subject at hand? Here are some tips that can help you find your inspiration: 1. Find Your Angle At first glance maybe a particular topic seems boring. […]

According to Canadian researchers from Carlton University, whose study was published in the latest issue of the Behaviour and Information Technology journal: Web designers have as little as 50 milliseconds to capture the interest of potential customers. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions. This means […]