As a nod to Valentine’s Day, Karen offers the reasons she loves blogs and blogging. Blogging is primarily writing, and I enjoy the whole creative process (from research to words on the screen) while crafting useful posts. I can provide an exclusive point-of-view while sharing my thoughts and views that say: “I’m uniquely me, and […]
There are alot of ways blogs can be evaluted for success, depending on your goals and objectives. Choose one or more and you'll be on your way. 1. Traffic Traffic, often tracked in a site statistics program, can include these measures: Unique Visitors - This is individual IP addresses that visit. Page Views - Total […]
Jeremiah Owyang is compiling a list of business blogging best practices (70 to date). We'd like to highlight 25 of our favorites. 2. Understand and be able to articulate that “consumers trust other consumer opinions over all others.” 3. Understand that a conversation about your market will occur regardless if you participate or not. 8. […]
Gallup suggests that blogs are catching on with web users and their online activities. Their latest poll, who surveyed 1,013 adults nationally, found that: 73% of Americans who use the Web 87% use email 72% check news and weather 52% shop 52% plan travel 28% use instant messaging 23% participate in online auctions 22% view […]
Don't underestimate the power of your sidebar - it is among the hottest areas on your blog. Here are some elements that can be helpful to include in it: Site Search Allows allows your faithful, long-time visitors easily find information they have seen in the past. It can also function as a link-building aid, bringing […]
Your blog team, not unlike your web team, needs to have these common skills to build a successful site. Is your team missing any? Design Photoshop: basic graphic design skills are paramount for image creation and photo editing Knowledge of how to create an overall effective blog design layout (knowing where the navigation goes, where […]
Steve Pavlina has written some great ways to build a high traffic blog. His strategy isn’t based on tricks or techniques that will go out of style, but providing genuine value and letting word of mouth do the rest. I've excerpted his 10 best suggestions for building a high traffic web site: 1. Create valuable […]
While non-professional blogging continues to grow, most corporations are still warming the bench and watching from the sidelines. Why are they afraid to get in the game? Fear. Fear of what? Fear of ... The advanced and instantaneous means of communicating to a world-wide audience. The braze invitation for anyone to peek inside of what […]