Purpose: Shop.org is an association that is comprised of interactive executives from more than 500 nationally-recognized retail brands (both big and small). They participate to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. To extend their diverse community online, Shop.org wanted to develop a blog where their members could write […]
Purpose: Education Insider is a blog-powered website whose goal is to connect public school stakeholders with state education policy in an entirely new way. Its mission is to inform busy parents, trustees, and professional educators about vital issues—before decisions are formulated and announced from Austin, Texas. Focusing on a specific issue per month (or sometimes […]
Purpose: Farmington Valley Goldens (FVG) wanted to develop a web site that showcased their dogs and their breeding business, which was born from the love of their first golden retriever almost 20 years ago. FVG focuses their breeding efforts on nurturing dogs that are meant to be with (and around) sociable people and families. Their […]
Purpose: New School Selling sought a new web site because it was moving away from its “Sales Warrior” model toward a new branding effort, along with recently expanded products and services. To build a cost-effective, feature-laden site, ContentRobot developed the NSS web presence using blogging software as its platform – or created what we call […]
Purpose: The Team Timex Blog was developed to provide a comprehensive forum for 45 blogging athletes. Follow the athletes as they train and compete all over the world in triathlons, and other events that feature biking, swimming, and running. With their wide variety of expertise, the bloggers will educate and entertain their readers about life […]
This is the final post in our series about building the Timex athlete blog. Today we want to focus on the blog's design. Business blogs should strive to have their own look-and-feel, yet they should be obviously branded (with the company logo, colors, etc.) and integrated into the rest of the company's marketing materials. For […]
Today we step back from the actual blog building and concentrate on developing a Blogging Policy Document for Timex's athlete blog. ContentRobot discusssed the importance of developing such policies in a previous post. While, we won't reveal its actual contents here, we'll share some of the thought behind creating the policies. Open Communication Company management […]
Now that a lot of the technical groundwork has been laid, it's time to focus on the content. What topics will the Timex blog cover? What will be important to the readers? Since the blog is all about the Timex-sponsored athletes, what kinds of content should be included? The Taxonomy The taxonomy is basically a […]