One of the more frustrating aspects of this business is the impression that blogging is so easy, developers can bang out blogs in a few days. We expect that this is because you can sign up for a free blog at WordPress.com or Blogger and get up and running in about 10 minutes.
But if you are developing a business blog or one that is packed with features (newsletters, ecommerce, various plugins and widgets), you should throw that idea away now.
It is your business after all, and you want to put your best foot forward from the get-go. This means, that you really need to take the time to work with your developer to discuss branding needs, design wants, functionality, and more.
Your vision just may require a combination of custom design and programming that can’t be found off-the-shelve themes and out-of-the box software.
By doing this and not rushing to just “get something up,” you have a better chance at putting down a blogging foundation that meets both short and long-term goals. This also give you an opportunity to fully define why you are blogging and be ready to meet the constant challenges that come with it after launch.
So, you can’t wait to get blogging? We love your enthusiasm. Just remember that developers are not super-human – well maybe close ;). We promise that it will be worth the wait.