No sooner did we report our initial impressions of Open Ads, they rebranded themselves as OpenX today. According to their blog:
After news a few weeks ago of our new investment and the beta of the hosted version of our ad server software, we’ve got more news to share. We did it again, we’ve changed the name of Openads to OpenX.
In the past few months we have spent lots of time with folk in our publisher community to understand better what you want from us. Simply, you want us to make it easier for you to make money online. We’ve already started, launching the beta of the hosted version of our software which we’re scaling as fast as possible to meet the overwhelming demand we see (publishers from over 60 countries have signed up for the beta program!).
This is just the first example of how we plan to move with our publishers beyond our core open source ad serving software. That will always be our heart and soul. But as we start to roll out our hosted service and look towards the future, we thought the time was right to evolve our name to reflect the suite of services we hope one day to offer our publisher community.
ContentRobot expects we will recommend OpenX ad serving software to our clients when we can.