Recently, guru Seth Godin published 54 Ways to Get Traffic to Your Site. ContentRobot offers some of the best ones that apply to business blogging. Use lists. Be topical... write posts that need to be read right now. Be timeless... write posts that will be readable in a year. Coin a term or two. Edit […]
Not blogging yet? ContentRobot offers 5 reasons why you should be. 1. Publishing Content is Easier. Blog posts can be written with minimal knowledge of HTML, can be done from any browser, can be written at any time (even multiple times per day), and you don't need a big team of web specialists to update […]
The first official day of summer here in the Northern Hemisphere comes Wednesday, June 21st. So grab your favorite pair of shades, slather on that sunscreen, and slink into a comfy beach chair for these bloggy reads: Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers Blogging for Business: Everything You Need […]
This is the final post in our series about building the Timex athlete blog. Today we want to focus on the blog's design. Business blogs should strive to have their own look-and-feel, yet they should be obviously branded (with the company logo, colors, etc.) and integrated into the rest of the company's marketing materials. For […]
Today we step back from the actual blog building and concentrate on developing a Blogging Policy Document for Timex's athlete blog. ContentRobot discusssed the importance of developing such policies in a previous post. While, we won't reveal its actual contents here, we'll share some of the thought behind creating the policies. Open Communication Company management […]
Now that a lot of the technical groundwork has been laid, it's time to focus on the content. What topics will the Timex blog cover? What will be important to the readers? Since the blog is all about the Timex-sponsored athletes, what kinds of content should be included? The Taxonomy The taxonomy is basically a […]
Next decision: what other software will Timex need to effectively manage its new blog? Images ContentRobot recommended that Timex take advantage of Flickr professional account. At $24.95 a year, it is a steal to store and manage a bunch of athlete and event photos. By storing them in a common place, bloggers will be able […]
Next decision: what blogging platform would be best? Recently, ContentRobot performed a head-to-head test of 2 popular software options - WordPress and Drupal. Since Timex has its own servers, hosting either of these platforms is a viable choice (among others out there). In any case, these platforms are both open source and free - we […]