Remember when you listened to the radio, read the newspaper, watched TV, and surfed the net? You were part of a passive audience who sat there and were spoon-fed what the mass media wanted us to consume. Now we live in a connected world where you can also participate! What was the domain of mass … Read More
Blogging
Create a Strategy Before Launching Your Business Blog
Starting a business blog? Do you know why you are? Don’t do it because it’s cool, do it because it will add something to your brand. Ask these 10 questions: What will the blog achieve? What are your expectations for the blog? How does it fit in with your current communications / marketing plans? Does … Read More
5 Things to Remember So Your Blog Lives Long After its First Birthday
Are you blogging? Great! Is it what you’d thought it would be? Here are five things to consider as you continue to blog away: 1. It’s Hard Work While you put in your hours at the start, are you still plugging away with the same enthusiasm? With so much competing for your time (family, “real … Read More
5 Ways to Reinvent Your Blog
The ContentRobot team has been blogging for a while now. We strive to keep things fresh and on topic … but it’s easy for a blog to become stale. Do you need to add life back into your blog? Here are five ways you can do just that: New Features – Consider adding a poll … Read More
Team Blogging
While most blogs are written and mananged by a single person, more and more blogs, such as the Team Timex blog and The Huffington Post have multiple authors and contributors. This poses some challenges for the blog (mostly in terms of the blog’s design and the way the posts display) because of the many cooks … Read More
Can Blogs Kill Big Conferences?
Found this gem at the Robert Scoble blog: Big conferences are dead… So, why does anyone need to go to a big conference to hear the news again? Simple: you don’t. It’s not worth doing. Not when a CEO can write a blog, get more people to visit it in 36 hours than would probably … Read More
Microblogging
Interesting thought on Seth Godin’s blog today: So what if your company’s blog only reaches a few dozen people a day. If they’re the right people, the payoff is obvious. While a bunch of traffic is nice, it’s the reach that is more important. Who will you blog for today?
Summertime Blogging Blues
It’s summertime here and the living is easy … but is your blog suffering from sporadic posting? Do you feel that you’ve written about everything that needs to be said on your topic or niche? Did you know that many bloggers hit a dry patch 6 to 12 months into their blog? Unfortunately, a large … Read More