Shop.org launched its member blog today. It’s an intrablog, meaning that is currently available only to its members and is password-protected.
Shop.org is an association that is comprised of interactive executives from more than 500 nationally-recognized retail brands (both big and small). They participate to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
To extend their diverse community online, Shop.org wanted to develop a blog where their members could write about their expertise and experiences to spur lively conversation (perhaps even a bit of a debate) that helps others to uncover best practices and solutions that work.
All Shop.org members are encouraged to write as many stories as they wish and to comment freely on others’ posts.
- A clean and stylish two column WordPress theme that compliments the Shop.org logo.
- Authors are prominently listed its contributors in the right column. They have their own RSS feeds so members can subscribe to any contributor or get the entire blog’s content RSS feed as well.
- Topics include: affiliate programs, analytics, IT, marketing & consumer trends, e-commerce, search engine marketing, web 2.0 and user generated content.
- ContentRobot worked closely with the Shop.org team to create Blogging Guidelines and specific Corporate Policies that detailed who can post, how comments would be handled, and how members join the blog.
Read more about the project in our case study.