No one wants to lose their hard-earned blog readers, but here are some reasons why visitors might turn off your feed.
1. Infrequent Posting
If you hardly post, and then post only with apologies for not posting, it’s a surefire way to bore your audience. Irregular posting can be OK, if what you eventually post is something worthwhile and valuable to your readers.
2. Constant Negativity
While there is a place for an occassional jolt, rant, or snarky writing, use that type of post sparingly. Remember that rattling on and on about why you hate Google (or whatever) gets old fast. Also, think twice about posting if you are in a bad mood, depressed, drunk or have nothing to say.
3. Being Elitist
Talking down to your audience and treating them like idiots will send them right to the “unsubscribe” button. Skip the “in jokes” and asides that some of your readers might not “get.”
4. Being Cryptic
When your blog if full of cryptic post titles and snippets that give little indication of what your posts are about, it’s not a good thing. Instead use great navigation and other cues that excite readers to explore your blog, not incomplete titles that don’t readily clue them in.
5. Being Irrelevant
If you are publishing a technology blog, don’t post constantly about your kid’s sleeping problems. Remember, constantly cultivated niches are goldmine blogs.
Blogging is hard work, so treat it as such. Keep at it!