Jeremiah Owyang is compiling a list of business blogging best practices (70 to date). We'd like to highlight 25 of our favorites. 2. Understand and be able to articulate that “consumers trust other consumer opinions over all others.” 3. Understand that a conversation about your market will occur regardless if you participate or not. 8. […]
Your blog team, not unlike your web team, needs to have these common skills to build a successful site. Is your team missing any? Design Photoshop: basic graphic design skills are paramount for image creation and photo editing Knowledge of how to create an overall effective blog design layout (knowing where the navigation goes, where […]
While non-professional blogging continues to grow, most corporations are still warming the bench and watching from the sidelines. Why are they afraid to get in the game? Fear. Fear of what? Fear of ... The advanced and instantaneous means of communicating to a world-wide audience. The braze invitation for anyone to peek inside of what […]
As with every business decision, one needs to decide whether a blog is worth its time and resources. With that in mind, corporations shouldn't blog if ... 1. The Blog Is One-sided It has to be a two-way message systemt to be effective. Worried about negative comments? You can hide and not blog, or respond […]
With the many articles out there on what you should do with your blog, here are 5 things you should never do. 1. Give up on Your Blog Project Too Soon Be patient and focussed on what you want your blog to achieve - 2 months is too short to abandon your ideas. 2. Become […]
Is blogging better for a small company or a large one? While, it's beneficial for both (of course) here are five ways small companies can take advantage. Small companies can overcome a smaller marketing budget by blogging to get their message out. While small companies cannot compete in the pay-per-click search engine techniques, they can […]
Blogging to promote products may seem like a logical idea, but how can you make a similar impact with other topics? While you could talk about your company's various achievements or explain exactly the organization does, it can be a bit self-serving and, well, boring. Position yourself in the shoes of your customer. What do […]
We found a great article focused on blogs as a great marketing medium from CRM Magazine's January issue. It basically says that blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. Some excerpt are below. Marketing has always been about balancing company interest with customer interest, but […]