Starting a business blog? Do you know why you are? Don't do it because it's cool, do it because it will add something to your brand. Ask these 10 questions: What will the blog achieve? What are your expectations for the blog? How does it fit in with your current communications / marketing plans? Does […]
Found this gem at the Robert Scoble blog: Big conferences are dead… So, why does anyone need to go to a big conference to hear the news again? Simple: you don’t. It’s not worth doing. Not when a CEO can write a blog, get more people to visit it in 36 hours than would probably […]
Recently, guru Seth Godin published 54 Ways to Get Traffic to Your Site. ContentRobot offers some of the best ones that apply to business blogging. Use lists. Be topical... write posts that need to be read right now. Be timeless... write posts that will be readable in a year. Coin a term or two. Edit […]
Not blogging yet? ContentRobot offers 5 reasons why you should be. 1. Publishing Content is Easier. Blog posts can be written with minimal knowledge of HTML, can be done from any browser, can be written at any time (even multiple times per day), and you don't need a big team of web specialists to update […]
ContentRobot found this bit of inspiration at Tom Peters most interesting blog. This is #39 of his 100 Success Tips: Blog As If Your Life Depended On It! Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This […]
When you are business blogging, you should do many things — except maybe these three ... NO-NO #1: Talk about your blog more than you talk about your business. Perhaps you really do have a state-of-the-art corporate blog - great! But guess what? Most of your visitors won't care. It's better to keep the focus […]
Despite all the hype and publicity surrounding blogging, businesses still are slow to enter the blogosphere. Why? ContentRobot believes it's mainly because they they really just don't know enough about what blogging is and the value it provides. We offer 3 reasons why blogs are good for business. 1. To open the lines of communication […]
Corporate blogging is not all about marketing, it's really about serving the customer. What corporations should realize that their bloggers are their customer service agents as well as their product evangelists. They are, after all, conversing with the public about your products (and services). What about potential customers? Instead of concentrating on "selling" them, communicate […]