When you get right down to it, your blog is nothing much if you don't have regular, interesting posts to fill it with. But what happens if you have writer's block, you lose your confidence, or you just are starting to burn out? Maybe you aren't sure how to write or just want to write […]
With the many articles out there on what you should do with your blog, here are 5 things you should never do. 1. Give up on Your Blog Project Too Soon Be patient and focussed on what you want your blog to achieve - 2 months is too short to abandon your ideas. 2. Become […]
Is blogging better for a small company or a large one? While, it's beneficial for both (of course) here are five ways small companies can take advantage. Small companies can overcome a smaller marketing budget by blogging to get their message out. While small companies cannot compete in the pay-per-click search engine techniques, they can […]
Blogging to promote products may seem like a logical idea, but how can you make a similar impact with other topics? While you could talk about your company's various achievements or explain exactly the organization does, it can be a bit self-serving and, well, boring. Position yourself in the shoes of your customer. What do […]
We found a great article focused on blogs as a great marketing medium from CRM Magazine's January issue. It basically says that blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. Some excerpt are below. Marketing has always been about balancing company interest with customer interest, but […]
While some blogs launch with a big splash, there are advantages to slowly laying a foundation to maximize your success. 1. Cost Big bang means big budget. Can you play for advertising? Do you have a tangible killer, unique offering? If you don't have the extra cash or the goods, consider adding time to make […]
So you want to create a blog, but don't know how to do it? Check out this basic roadmap to make it happen. 1. Strategize Plan what you are going to do. This includes what topics will you cover, how you will position it (remember to stay on budget), and give it a good name. […]
On this first day of 2006, we offer up these resolutions: Corporations and small businesses alike will resolve to embrace blogs as a way to connect with all the people they do business with (or want to do business with). Blog writers and editors will resolve to educate, share, provoke, and entertain with their blog […]