The December 12, 2005 issue of BusinessWeek featured an article called “The MySpace Generation” which talks about American teens and how they use the online space. NewWeeks says: They live online. They buy online. They play online. Their power is growing. Teens and twentysomethings are the first group to grow up fully wired and technologically … Read More
Want to start that external corporate blog but don’t know where to start? Try these 10 starting tips: 1. Read your news via RSS feeds Learn how feeds can affect how and what you blog about. By establishing a blog, a lot of your readers will never actually visit your site and read about you … Read More
Pop-Up Blog: a short term blog. According to Clickz, this new term has been coined by ElectricArtists. Pop-Up blogs are created with a clear lifespan set before it is launched. They pop up and fade away, and their brief life spans correspond with an event, product launch, or other time-sensitive cause.
We recently read a great quote in November 2005’s EContent magazine. The flurry of activity and excitement around content creation and collaboration tools, as well as social software “is positive proof that people are the killer app.” ~ Jerry Michalski, Socialtext ContentRobot agrees with Jerry and sees blogs as a way for people to really … Read More
While business blogging has become the trademark of forward-thinking companies, you need to establish some best practices to derive the benefits it has to offer. Know What You’re Doing. Senior management and the legal department should be educated about what blogs are and how they might affect business. Reinforce the Company’s Core Values. Make sure … Read More
The Guidewire / iUpload study we recently wrote about indicated that 42% of respondents said “one of the largest barrier to success was maintaining enthusism for the blog project.” ContentRobot believes that to keep the project going and to properly nurture your business blog, you should create goals for writing posts and responding to comments. … Read More
Internal blogging is a great way to manage projects – from improving information flow, reducing clutter, and capturing status. Here’s how to successfully use a business blog for managing projects. Here are 5 good reasons: 1. Communicate with Project Stakeholders Keep them up-to-date with the progress of the project without bombarding them with email. Use … Read More
Guidewire Group and iUpload published a study called “Blogging in the Enterprise — Corporate Blogging Drives Next Wave of Social Media Adoption.” ContentRobot is pleased to share the highlights with you, as we agree that corporate blog adoption is both recent and accelerating. We offer some key findings here — our favorite one is “no … Read More