Purpose: The Team Timex Blog was developed to provide a comprehensive forum for 45 blogging athletes. Follow the athletes as they train and compete all over the world in triathlons, and other events that feature biking, swimming, and running. With their wide variety of expertise, the bloggers will educate and entertain their readers about life […]
SNOWatHOME is looking for ContentRobot's help to take their website to the next level. They want to make it easier for visitors to learn about snowmaking and to purchase their custom-built snow machines - because it only takes one cold night to make a big pile of snow! ContentRobot welcomes SNOWatHOME! Look for its enhanced […]
ContentRobot will be developing a blog-powered web site for New School Selling to be launched this August. New School Selling is an international sales and marketing organization with branch offices in Australia, Canada, Europe and the U.S. It offers consulting with business owners, and runs seminars and workshops that help companies grow sales revenues and […]
This is the final post in our series about building the Timex athlete blog. Today we want to focus on the blog's design. Business blogs should strive to have their own look-and-feel, yet they should be obviously branded (with the company logo, colors, etc.) and integrated into the rest of the company's marketing materials. For […]
Today we step back from the actual blog building and concentrate on developing a Blogging Policy Document for Timex's athlete blog. ContentRobot discusssed the importance of developing such policies in a previous post. While, we won't reveal its actual contents here, we'll share some of the thought behind creating the policies. Open Communication Company management […]
Now that a lot of the technical groundwork has been laid, it's time to focus on the content. What topics will the Timex blog cover? What will be important to the readers? Since the blog is all about the Timex-sponsored athletes, what kinds of content should be included? The Taxonomy The taxonomy is basically a […]
Next decision: what other software will Timex need to effectively manage its new blog? Images ContentRobot recommended that Timex take advantage of Flickr professional account. At $24.95 a year, it is a steal to store and manage a bunch of athlete and event photos. By storing them in a common place, bloggers will be able […]
Next decision: what blogging platform would be best? Recently, ContentRobot performed a head-to-head test of 2 popular software options - WordPress and Drupal. Since Timex has its own servers, hosting either of these platforms is a viable choice (among others out there). In any case, these platforms are both open source and free - we […]