Purpose: The Team Timex Blog was developed to provide a comprehensive forum for 45 blogging athletes.
Follow the athletes as they train and compete all over the world in triathlons, and other events that feature biking, swimming, and running. With their wide variety of expertise, the bloggers will educate and entertain their readers about life as a Timex athlete on the 2006 tour.
Features: Each Timex-sponsored athlete authors their own blog and has their own news feed. This way, blog subscribers can keep track of entire blog or any one of their favorite athletes. Readers not familiar with RSS can sign up for a newsletter and get the latest posts in their inbox.
Visitors can learn all about diet and nutrition, family life, training regimines, and even injuries from the athlete’s perspective. They’ll be able to get inside the blood, sweat, and tears.
Readers can also easily see where they are racing with the calendar of events – and come back to see how the Timex racers performed with overall race results and personal race reports.
ContentRobot created a clean, classy design that complements the new Timex branding effort. By using a three-column template, it allows the athletes and major events to be prominently featured.
The blog uses the WordPress platform and has several supporting plugins to extend the functionality.
Timex will track it all with Feedburner and Performancing metrics. They expect that with the great content they have planned, there will be plenty of interest.
Why It’s Successful: With a minimum of training, several athletes are already publishing some great posts – even with some great supporting imagery.
ContentRobot was able to work with Timex to develop a blog that is appropriate for their communication style. From developing a corporate blogging policy to determining the editorial / taxonomy considerations, to configuring the software to creating a branded design to training, this project was both a challenge and a triumph.
Go check out The Team Timex Blog!